Clarks' Wallabee shoes are more than just a fashion accessory; they are a piece of cultural history that has made a remarkable journey from England to Jamaica. This article explores the origins of Wallabee shoes, their spread in Jamaica and their profound significance in Jamaican society and music scene.
Origins of the Wallabee shoes
The story of Clarks begins in 1825 in Somerset, England, when brothers James and Cyrus Clark founded a sheepskin rug company. To avoid wasting material, they began to make shoes from the scraps. This step marked the beginning of Clarks as a shoe manufacturer.
The Wallabee shoes were introduced by Clarks in 1967. Based on the design of the German shoe manufacturer Sioux and their "Grashopper" model, Clarks acquired the licence to produce a similar shoe model. The Wallabees are characterised by their simple moccasin design, characteristic crepe sole and suede or nubuck leather upper. They offered a comfortable and stylish alternative to the formal shoes popular at the time.
Popularity in Jamaica
The connection between Clarks and Jamaica dates back to the 1920s, when Clarks shoes first became available in the Caribbean. In the 1940s, they were sold in luxury department stores such as Nathans and Issas on King Street in Kingston. Due to their British heritage, Clarks shoes were considered a status symbol and were coveted but unaffordable items for many.
In the 1950s and 1960s, the popularity of Clarks shoes increased significantly in Jamaica, especially with the introduction of the Desert Boots. These shoes were adopted by the youth culture and the so-called "Rude Boys" who wore them as part of their signature style. The Rude Boys were young men from urban areas who stood out for their rebellious style and music.
Significance in music and youth culture
In the 1960s, Clark's shoes, especially the Wallabee models, became the footwear of choice for nights out in dance halls. Well-known ska and reggae musicians wore them on stage and on album covers, which further increased their popularity. Clark's shoes became an expression of youth culture and symbolised individuality and belonging.
The shoes also found their way into the music itself. Many Jamaican artists mentioned Clarks in their songs, making the shoes a cultural phenomenon. Examples include songs such as "Clarks Booty" by Little John, "Lean Boot" by Richie Davis, "CB 200" by Dillinger and "Clarks" by Vybz Kartel and Popcaan from 2010, the latter of which led to a resurgence in demand for Clarks shoes in Jamaica and emphasised their continued importance in the culture.
Social and cultural significance
In Jamaica, Clark's shoes are more than just fashion items; they are a symbol of identity, quality and social status. They represent a part of Jamaican culture that is closely linked to the country's history and its connection to the United Kingdom.
In the 1970s, the then Prime Minister Michael Manley introduced a ban on the import of foreign shoes, which restricted access to Clark's shoes. This led to creative methods being developed to continue bringing the shoes into the country. Travellers smuggled them in suitcases or even in coffins shipped from Miami. Local traders specialised in the illegal import and sale of the shoes, and imitations were created to meet the high demand.
From the street to politics
The importance of Clarks shoes in Jamaica has also reached political dimensions over the years. During his election campaign in 2020, Prime Minister Andrew Holness wore Clarks shoes and showcased them at public appearances. This was seen as an attempt to connect with the population and recognise the cultural significance of the shoes.
Another notable event was Prince Harry's visit to Jamaica. During his trip, he wore a pair of Clarks blue desert boots, which was interpreted as a sign of respect for Jamaican culture. This event emphasised the international recognition of the special relationship between Clarks and Jamaica.
Summary
Clarks Wallabee shoes are more than just shoes; they are a symbol of cultural identity and expression in Jamaica. Their journey from a British shoe model to an integral part of Jamaican culture demonstrates how profoundly fashion can transcend borders and unite communities. The enduring relevance of Wallabee shoes emphasises their unique place in the history of Clarks and Jamaica.
Our selection of Wallabees
We have also had Wallabees in our range for ages and we also have a few of them in our online shop!
For the complete selection, including advice, it's best to come to our shop in Niederdorf. We have an even larger selection of wallabees there.
