Fred Perry

Fred Perry - the brand that combines tradition and style. Founded in 1952 by the tennis player of the same name and originally designed for tennis, the brand has developed into an iconic representative of British fashion style.

Since the 1950s, the striped polo shirt with the laurel wreath logo has been a garment that combines coolness and elegance. The brand is characterised by high quality and functionality and was therefore popular with subcultures such as mods, punks and Britpoppers.